Solving Problems for Real World, Using Design

Wednesday, January 22, 2014 SPORK! 0 Comments

PALO ALTO — Akshay Kothari’s first assignment at the D.school — formally known as the Hasso Plattner Institute of Design at Stanford University — was to rethink how people eat ramen noodles. His last D.school assignment led to a news-reading app that was bought by LinkedIn for $90 million.

While the projects had wildly different end products, they both had a similar starting point: focusing on how to ease people’s lives. And that is a central lesson at the school, which is pushing students to rethink the boundaries for many industries.

At the heart of the school’s courses is developing what David Kelley, one of the school’s founders, calls an empathy muscle. Inside the school’s cavernous space — which seems like a nod to the Silicon Valley garages of lore — the students are taught to forgo computer screens and spreadsheets and focus on people.

So far, that process has worked. In the eight years since the design school opened, students have churned out dozens of innovative products and start-ups. They have developed original ways to tackle infant mortality, unreliable electricity and malnutrition in the third world, as well as clubfoot, a common congenital deformity that twists a baby’s feet inward and down

Read the full article at NY Times 

(http://www.nytimes.com/2013/12/30/technology/solving-problems-for-real-world-using-design.html?_r=0)
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