Parkinsons UK ran an outdoor and print advertising campaign in 2012 featuring everyday activities which can become difficult for people with Parkinson’s. Billboards and newspapers advertisements take everyday images and mix them up, showing how Parkinson’s can affect the messages the brain gives to the body. The campaign included rail advertising supported by digital & social media. Posted onJune 8, 2013byDuncan
Credits
The Parkinsons UK campaign was developed at The Assembly Network, London, by creative director Steve Dunn, art director Alexandra Taylor, copywriter Sean Doyle, planner Trevor Hardy, executive producer Tina Woods, designer Stuart Harrington Gill, art buyer Choi Liu, photographer Dan Matthews, working with Val Buxton, Lily Dwek and Steve Ford at Parkinson’s UK.
Write a show about a family man with an incurable neurodegenerative condition, and make it funny and not manipulative. Okay, go.
In his forthcoming sitcom, Michael J. Fox portrays "New York's favorite newsman" who returns to work after being diagnosed with Parkinson's disease. That sounds fraught and potentially exploitative, but the just-released trailer fully anticipated those concerns and comes off self-aware and endearing and funny. The rolling chair bit at 1:40!
NBC, the number-five television network in the United States, has The Michael J. Fox Show buried in a 9:30 slot this fall, so there's nowhere to go but up. As Richard Lawson pointed out, Fox's newsman role gives the network opportunities to crossover with other NBC properties like the spiraling Today show. Other crossover aspects are clearly biographical. The show stands to do good for a commonly misconceived medical condition, and potentially well
Lily is a ten year old girl who's into pottery. Her grandpa has Parkinson's disease and is prone to spilling his coffee due to his tremors, and so she invented the "Kangaroo Cup," a stackable, reusable cup that is hard to knock over or spill from (she modified it for her dad's use, so that he wouldn't spill coffee in his keyboard anymore, too). It's got a inward-curving lip to make it less spill-prone when you carry it, and its legs make it super-stable (you also don't need a coaster for it).
Lily's dad is a product designer who's brought other products to market successfully, so he and his daughter are raising funds on IndieGoGo for bulk manufacture (in JingDeZhen, China) and sale.
We are launching this project to fund our first production run of 1000 pieces. The samples pictured here and in the video are 1st production samples made at the same facility that will do the production run. The facility we've selected for this first run is not a mass production, low cost factory, but a high quality porcelain producer that generally makes decorative vases and tea pots and such. They make the kind of ceramics that JingDeZhen is famous for: "white as jade, bright as a mirror, and harmonic as a bell." In addition, because they are high temperature fired, they are stronger and less porous that standard ceramics. This makes them more hygienic, easier to clean and harder to stain.
We chose JingDeZhen for our source because of the high quality and the ability of the artisans there to help us work through our initial production issues. If the project is successful, we will likely need to move to more conventional manufacturing sources to reduce cost, but today, JingDeZhen China provides a nice reward for our early supporters.
